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Marcom Coordinator 市场传讯协调员

Hotel Brand: Regent Hotels & Resorts
Location: Mainland China, Beijing, Beijing

Job number: HOTEL45104


About Us

Job Summary
职位描述:
1.Assist the Marketing Communications Director to execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors);
协助市场传讯总监执行市场推广促销活动来增长收益来源(包括客房, 餐饮,宴会和婚宴、会议与活动),本地知名度(酒店品牌在本地市场的声誉及知晓度)及维持良好关系(企业客户、酒店客人、商业伙伴、本地社区、政府和供应商);
2.Support the Marketing Communications Director to manage the hotel’s daily marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media;
协助市场传讯总监执行IHG市场传讯标准操作流程所描述的六大核心职责:市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体;
3.Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions;
与合作团队(包括餐饮、会议和活动、销售、收益管理/预订)就市场推广良好合作;
4.Support the Marketing Communications Director to create and execute the hotel’s Annual Marketing Plan;
协助市场传讯总监编制和执行酒店的全年市场推广计划;
-Support the Marketing Communications Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness;
协助市场传讯总监发展良好的媒体关系,策划新闻发布会以及其它公关活动,提高酒店知名度和抵销负面影响;
5.Support the Marketing Communications Director to execute hotel events including budgeting, guest list, agenda/program, media participation, photography/video and gifts;
协助市场传讯总监管理酒店的市场活动,包括预算,客人名单、议程/计划、媒体参与、摄影/视频及礼品;
6.Develop hotel and marketing collateral according to Brand standards for promotions;
根据品牌标准,设计并制作酒店和市场推广的宣传印刷品;
7.Manage hotel image database from official hotel photos and event photos to use in hotel promotion;
管理酒店图像数据库包括官方酒店照片和活动照片等,用于酒店推广;
8.Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database.
管理酒店社会化媒体平台,支持策略性促销活动,建立酒店客户数据库。
Job Requirement




Your day to day

岗位要求:
1.Demonstrated ability to interact with and present to customers, employees and third parties that reflects well on the hotel, owning company, the Brand and IHG;
展示与客户,员工和第三方之间互动与表述的能力,充分诠释酒店,业主公司、品牌和IHG;
2.Strong time-management skills and able to multi-task;
较强的时间管理技巧,能够处理多重任务;
3.Strong writing skills in Chinese and English;
较强的中英文书写表达技巧;
4.Proficient in the use of all Microsoft Office software;
熟练使用所有的Microsoft办公软件;
5.Bachelor’s degree in Marketing, Mass Communications, Media or related field;
市场营销、大众传播、媒体或相关专业的学士学位;
6.3 years of combined university education and work-related experience.
3年的大学教育和工作经验等效结合。

 





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