Associate Director of Marketing

• Support the Director of Sales & Marketing in developing and executing the annual marketing, branding, and communications strategy for the resort.
• Lead the planning and execution of integrated marketing campaigns across digital, social media, PR, content, and traditional marketing channels.
• Drive the resort's digital marketing strategy, including paid media, SEO/SEM, email marketing, CRM campaigns, and social media engagement.
• Manage the resort's website, online listings, and social media platforms, ensuring all content is current, engaging, and aligned with IHG brand standards.
• Develop compelling content showcasing the resort's rooms, restaurants, wellness experiences, weddings, MICE facilities, seasonal promotions, and guest experiences.
• Collaborate with Revenue Management, Sales, Food & Beverage, and Operations teams to create campaigns that drive room revenue, restaurant covers, weddings, and events.
• Monitor campaign performance, website analytics, social media insights, and ROI, providing data-driven recommendations to optimize marketing effectiveness.
• Build and maintain strong relationships with media partners, influencers, creative agencies, and local tourism organizations to maximize brand exposure.
• Coordinate PR activities, media visits, influencer collaborations, photography, videography, and promotional events.
• Ensure all marketing communications consistently reflect the InterContinental Hotels & Resorts brand identity and IHG brand guidelines.
• Stay informed of market trends, competitor activities, and emerging digital marketing opportunities to keep the resort positioned as a leading luxury destination.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 9–12 years of progressive marketing experience in the luxury hospitality industry, with at least 2–3 years in a managerial or leadership role.
• Strong expertise in digital marketing, brand management, social media strategy, content marketing, and campaign execution.
• Experience working with luxury hotel brands and global brand standards is highly preferred.
• Excellent communication, presentation, stakeholder management, and project management skills.
• Creative mindset with strong analytical abilities and a passion for delivering exceptional guest experiences.
• Knowledge of Adobe Creative Suite, Google Analytics, Meta Business Suite, CRM platforms, and marketing automation tools will be an added advantage.