Gerente de Mercadeo - InterContinental Los Angeles Downtown

About Us:
Do you see yourself as a Marketing Manager? What's your passion? At IHG we're interested in YOU. We employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.

As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience. If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.

The InterContinental Los Angeles Downtown is located in the Wilshire Grand building, standing 73 stories tall in the core of Downtown’s historic, entertainment, financial, arts, and sports districts. Ideally placed at the heart of the revitalized, energy-charged urban center of the United States’ second-largest city, the hotel provides first-class hospitality that seamlessly intertwines with the fabric of the burgeoning Downtown area.

Your Day to Day:
Serves as the discipline liaison for marketing and partners closely with other topline disciplines (Sales, Revenue Management and Food and Beverage) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership.

Duties and Responsibilities:

Financial Returns:

• Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet.
• Develop and implement innovative, hotel specific, public relations strategies to support the Hotel’s objectives.

People:

• Develop and manage relationships with public relations agencies and other outside companies in the development of programs to meet communications objectives.
• Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include sales and revenue, F&B and other departments, hotel Executive Committee, and corporate and community affairs.
• Interact with outside contacts:
  • Guests – to ensure their total satisfaction
  • Clients, public relations agencies, vendors, trade and consumer media,
  • Other contacts as needed (professional organizations, private clubs, government and community leaders, etc,)

Guest Experience:

• Prepare and respond to guest and public issues in collaboration with General Manager and Corporate Affairs.

Responsible Business:

• Research and write news releases for trade and consumer media. Design, coordinate and distribute press kits.
• Develop media contacts, plan press conferences and other press activities. Identify opportunities to strengthen the hotel’s positioning.
• Publicize the Hotel’s community and charitable organizations.
• Maintain clipping/photo files pertaining to the Hotel.
• Perform other duties and special projects as assigned.

• May serve as “manager on duty” as required.

   

Accountability:
This is the top public relations job in a large full service, luxury, resort, or major flagship hotel and serves as the voice of the Hotel to consumer & trade media.

Core Work Activities
Marketing Strategy:

• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with IHG Field Marketing or agency.
• Identifies digital marketing opportunities on third party and local partner sites.

Content Management:

• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
• Creates landing pages and Discovery Pages to enhance content, as applicable.

Partnerships and Public Relations Management:

• Sets overarching partnership strategy for hotel/cluster of hotels.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.

Outlet and Ancillary:

• Identifies outlet marketing opportunities on third party and local partner sites.
• Defines in-house F&B programming in partnership with F&B Director and manages execution.

Communication 

• Complete quarterly re-cap document of actions and results for IC LA pertaining to marketing and social media actions. 
• Participate in Weekly, & Monthly calls in collaboration with DOSM, to outline current focus, next 90-days and wins from a marketing, PR and positioning perspective.
• Share Social Media industry trends, strategies and news within hotel teams and adjust strategy as needed.
• Communicate to the internal hotel forth coming PR oriented visits and events

Excellent communication skills, both verbal and written

Public Relations: 
 

• Work alongside DOSM with hotel public relations firm by communicating upcoming promotions and events and attending multiple hotel, and or restaurant meetings   
• Administration of journalist, Bloggers, Influencers of Site inspections and press trips, which includes room reservations, and airport, transfers, including follow up on special requests.
• Develop with DOSM and PR firms successful PR campaigns and strategies that positively impact the overall revenue performance of the hotel 
• Host, meet and greet journalists, Bloggers, Influencers as needed
• Coordinate Media trips from start to finish with DOSM

Social Media Coordination 

• Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and property events.
• Develop creative and relevant social media campaigns on all forms of Social media channels such as but not limited to; Facebook, Instagram, Twitter, linked in and others in an ongoing effort to boost traffic, increase revenue and attain overall Social goals 
• Build out Social media content calendars and post on a regular basis as determined by the calendar and Intercontinental brand standards
• Manage all Social channels with the Agency to provide analytics on responsiveness of Social campaigns and programming monthly
• Coordinate photography activity to develop diverse and elaborate Social media digital library and post as directed 
• Take photos as needed to build out library

Administrative

• Maintain ongoing PR and Marketing calendar of events     . 
• Perform clerical functions such as preparing correspondence, receiving visitors, arranging conference calls, answering incoming calls, taking and delivering messages, creating and maintaining files, data entry, scheduling meetings, evaluating leads and taking appropriate measures to assist clients.
• Reconcile department G/L monthly / qtrly /yearly • Complete all monthly Qtrly annual recaps
• Responsible to organize, order and maintain adequate inventory of photography by topic i.e. Food and Beverage Catering / Restaurant, / Guestrooms for the hotel and restaurant as directed
• Maintain image library on share drive, 
• Develop PowerPoint and assorted Sales and Marketing presentations as required
• Keep current IHG Sales Ap with appropriate information and photo’s 
• Complete all correspondence pertaining to Sales + Marketing PR department 
• Work alongside DOSM on the development and maintenance of 90-day PR and Social Media action plans
• Complete various ad hoc projects upon request
   

General:

• Leads, owns and directs asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
• Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.

What We Need From You:

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
• 3 years' experience in Marketing or a comparable professional area OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major
• 1 year experience in Marketing or a comparable professional area
• Must speak fluent English. Other languages preferred.

What We Offer:
The salary range for this role is $77,000 - $88,000 annually. This range is only applicable for jobs to be performed at the InterContinental Los Angeles Downtown. This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

In return we'll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability and life insurance, and a matched 401(k) program. Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.

So what's your passion? Please click "Apply" and tell us how you could bring your individual skills to IHG.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, veteran status or any other characteristic protected by law. This employer follows the Los Angeles Fair Chance Ordinance and California Fair Chance Act. All qualified applicants, including those with arrest or conviction records, will be considered.