Digital Marketing Manager | InterContinental Halong Bay Resort
Hotel Brand: InterContinental
Location: Vietnam, Ha Long City
Hotel: IC - Halong Bay Resort (HPHHL), Peninsula 2, Halong Marina Urban Area, Hoang Quoc Viet, Bai Chay Ward, Quang Ninh Province, 200000
Job number: 166620
People
•Be in touch with Director of Marketing and Cluster Director of Sales & Marketing on a regular basis to ensure full activation and optimization on the brand website and appropriate OTAs, as well as Google Ads performance.
•Establish and maintain active relationships with OTA partners, ensuring regular communication for maximum visibility and production.
•Reporting directly to Director of Marketing and Cluster Director of Sales & Marketing.
Guest Experience
•Drive web traffic/sales and growth of e-Commerce applications via targeted online campaigns and retention strategies, ensuring a high level of customer acquisition and conversion.
•Evaluate the performance of our brand website and suggest improvements to enhance the hotel’s online presence, increasing bookings and keeping the website up to date.
•Develop and implement new customer acquisition and retention initiatives, including search engine keyword buys, email newsletters, and online advertising to steer customers toward booking on direct channels.
•Own hands-on management of core e-commerce platforms, including the brand website CMS, central reservation system (CRS), Google Analytics (GA4), Google Ads, Meta Business Suite, and OTA extranets (Booking.com, Expedia, Agoda, Ctrip), to drive direct booking performance.
Responsible Business
•Analyze market trends, consumer behavior, and competitor activities to identify e-commerce expansion opportunities.
•Manage website content updates, social media platforms, and e-commerce functions, coordinating with Marketing business owners on site presentation, pricing, campaigns, and promotions.
•Conduct monthly OTA audits to ensure IHG OTA policies are met and communicate with regional/area DRM for updates and support.
•Monitor and respond to guest reviews across TripAdvisor, Google Business, and OTA platforms to protect and strengthen the hotel's online reputation.
•Develop budgets for projects, monitor costs, and provide status reports to management, incorporating executive-level feedback.
•Reporting and analysis of Web Direct & Indirect performance for the hotel, tracked against defined targets for direct revenue contribution, website conversion rate, and paid media ROAS.
•Reporting and optimization of performance through acquisition levers (SEO, Display, Meta, Social Media).
Regular updates on action plans and communication calendar.
Required Skills
•Highly creative with excellent analytical abilities
•Excellent organizational, interpersonal and administrative skills
•Clear concise written and refined verbal communication skills in English
•Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
•Working knowledge of core e-commerce and digital platforms, including Google Analytics (GA4), Google Ads, Meta Business Suite, and CMS/CRS systems
•Awareness of data privacy principles relevant to email marketing and website data handling; familiarity with AI-driven marketing and personalization tools is a plus
Qualifications & Experience
•A minimum of 03 - 05 years experience in a digital marketing capacity either with International Luxury Hotel Chain or Advertising Agency, Travel Industry System Connectivity, Online Travel Agents, Central Reservation Office background or combination of any above are highly desired.
•Experienced in handling multiple social media platforms, consumer engagement, and strong awareness of the new trends in the digital world.
•Bachelor's degree in Marketing, Business, Digital Media, or a related field preferred.
•Fluency in Vietnamese and English required; proficiency in Chinese is a strong advantage given the hotel's key source markets.
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