Brand Manager, Premium Brand Delivery (Europe)

Location: United Kingdom, Windsor

Address: 1 - Corp Windsor, Windsor One, Arthur Road, IHG Hotels & Resorts, SL4 1RS

Job number: 171037

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Shape the future of premium hospitality across Europe and EMEAA.

What does it take to strengthen the performance of more than 150 premium hotels, unlock new growth and bring brand-defining hotels to life across one of the world’s most diverse regions?

We’re looking for an experienced brand professional to help shape and deliver the next chapter of our premium brands across Europe. This is a strategic, high-visibility role spanning the existing estate and future pipeline, with opportunities to develop premium segment and individual brand solutions across Europe and EMEAA.

You’ll use market, guest, owner and performance insight to identify where we can strengthen our brands, improve hotel performance and unlock quality growth, then work across the business to turn those opportunities into action.

This role is based in Windsor with hybrid working and occasional travel across Europe where needed.

WHAT YOU’LL DO

Shape premium segment and individual brand strategies for Europe and EMEAA, identifying opportunities to strengthen propositions, improve performance and unlock growth.
Optimise the performance and brand health of the European estate, using insight and data to diagnose opportunities and develop focused improvement plans with regional and hotel teams.
Support growth in priority markets, developing compelling brand and owner propositions and helping create a strong, sustainable pipeline.
Help bring new hotels and conversions to life, partnering with Development, Design, Hotel Lifecycle and Growth, Operations and owners, with particular focus on landmark and brand-defining openings.
Lead high-impact brand and guest experience projects from strategy to implementation, spanning areas such as stay propositions, design, food and beverage, service and commercial activation.
Influence senior leaders, owners and cross-functional partners, building alignment around strategic choices and translating brand strategy into distinctive hotel experiences.

WHAT YOU’LL BRING

You’ll be a commercially minded brand leader, equally comfortable shaping strategy and making it happen across a complex, multi-market estate. You can move from portfolio-level thinking to the realities of an individual hotel, combining a clear point of view with the ability to bring others with you.

Strong experience in brand management, strategy or marketing is essential, ideally across a physical estate, network or multi-market portfolio. Hospitality experience would be a natural fit, but we’re equally interested in relevant experience from sectors such as retail, travel or consumer services.

Strong strategic and analytical capability, turning market, consumer and performance insight into clear choices and action.
A strong understanding of how brand, guest experience, commercial performance and growth connect.
Experience leading complex, cross-functional projects across multiple markets from strategy through to implementation.
Confidence influencing senior stakeholders, owners or investors and navigating competing commercial priorities.
A strong eye for brand and guest experience, paired with commercial judgement, independence and a bias for action.

Ready to shape premium brands, strengthen hotel performance and create the next generation of brand-defining hotels? We’d love to hear from you. Apply now.

Closing date for applications Tuesday 17th November

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Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

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Brand Manager, Premium Brand Delivery (Europe)