公共政府事务总监
Hotel Brand: Crowne Plaza
Location: China, Sichuan, Nanchong
Hotel: 江东中路八段257号, 南充市, Nanchong, Sichuan, China
Job number: A561311505
1、主责酒店政企渠道开发与政府公共关系维护,对接属地党政机关、事业单位、国企及行业主管部门,搭建稳固政企合作体系,为酒店会务、客房、餐饮、宴会营收赋能。
2、深耕政企市场,挖掘政务接待、会议培训、团建会务、定点采购、公务差旅等合作资源,完成政企渠道销售指标,稳定提升政企渠道营收占比。
3、统筹维护属地政府职能部门关系,做好日常外联对接、政策对接、检查迎审工作,保障酒店经营合规、外联顺畅,营造良好营商及接待环境。
4、负责政企大客户洽谈、协议签订、价格维护、客户回访及关系深耕,建立政企客户档案,做好客户分层管理,挖掘复购及增量消费机会。
5、统筹酒店重大政务接待、政企专项活动、行业交流活动的对接、统筹与落地,规范接待标准,打造酒店政务接待口碑与品牌影响力。
6、跟进属地行业政策、政务采购规则更新,及时调整政企销售策略,规避合作风险、合规开展政企营销工作,配合酒店完成评优、创牌、行业公示等外联工作。
7、配合销售团队联动营销,协同会务、宴会、渠道销售开展联合拓客,输出政企资源,助力酒店整体营收指标达成。
8、筹开期负责政企渠道铺垫、前期资源对接、政企协议储备、政务外联体系搭建,为开业后政企客源快速转化、稳定创收奠定基础。
1、大专及以上学历,市场营销、公共管理、行政管理相关专业优先。
2、5年以上国际品牌酒店政企销售、政府事务、公共关系相关工作经验,3年以上团队及渠道管理经验,熟悉属地政企采购流程及政务接待规则。
3、具备扎实的属地政企资源,精通酒店政企渠道开发、协议维护、会务接待、大客户运维模式,可独立完成政企大单洽谈落地。
4、具备极强的商务洽谈、外联统筹、资源整合及危机协调能力,市场敏感度高,业绩目标意识强,抗压能力优秀。
5、形象气质佳,沟通得体、处事严谨,具备良好的营销思维与团队协作能力,熟悉洲际/皇冠假日品牌销售体系者优先。
6、年龄28-35周岁
Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 420 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We've thoughtfully designed our spaces to encourage, support and celebrate great connections. We're also big on meetings and events, a trusted and valued partner for connecting both domestic and global groups alike.
Our branded service style 'Dare to Connect' is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take their initiative and use their personality because they make a crucial difference in the guest's experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.
Our branded service style 'Dare to Connect' is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take their initiative and use their personality because they make a crucial difference in the guest's experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.
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