Associate Digital Product Manager
Hotel Brand: IHG Corporate
Location: China, Shanghai, Shanghai
Address: 上海市, Shanghai, Shanghai, China
Job number: A561311261
We are seeking an Associate Loyalty Product Manager to drive the evolution of IHG One Rewards in Greater China. You will own the loyalty product roadmap across our guest-facing digital channels — China Mini Apps, IHG One Rewards Apps, HarmonyOS app and LINE Mini App — and lead the ongoing Loyalty Product Modernization initiative that transforms how our members earn, redeem, and engage with IHG.
This role sits at the intersection of loyalty strategy, digital product, AI-powered member lifecycle, and personalization. You will work closely with Global and Local Loyalty Product, Loyalty Marketing, CRM, and Engineering teams to deliver seamless member experiences that grow enrollment, deepen engagement, and increase lifetime value.
Your day to day
- Own and prioritize the loyalty product roadmap for Greater China digital channels, aligned with the IHG One Rewards global framework and local business objectives
- Lead Loyalty Product Modernization delivery — including CRM initiative and integrations across online and offline channels
- Drive member lifecycle product features: enrollment, tier progression, points earning & redemption, benefit personalization, and retention
- Collaborate with AI/data teams to implement AI-powered loyalty capabilities and AI agents throughout the lifecycle of members staying with IHG
- Translate business requirements into user stories, acceptance criteria, and product specifications; oversee end-to-end delivery from concept to launch
- Conduct market research and competitive analysis on loyalty programs, hospitality technology, and AI applications in the China and Global markets
- Partner with Loyalty Marketing on go-to-market strategies for campaigns and measure their effectiveness through data-driven KPIs
- Monitor member engagement metrics, analyze user feedback and behavioral data to continuously improve loyalty product performance
- Stay current with emerging AI technologies and their applications in loyalty, personalization, and guest experience
What we need from you
- Bachelor's degree in technology, Business, Economics, or Psychology.
- 2+ years of experience as a Product Manager/Owner in digital products, with loyalty program or hospitality industry experience strongly preferred
- Hands-on experience with API-driven product development and cross-platform integrations (mobile, mini-programs, web)
- Familiarity with AI concepts and their practical applications in marketing, personalization, or customer analytics — hands-on experience with AI-powered product features is a strong plus
- Experience working in agile development environments (Scrum)
- Strong analytical skills with the ability to translate data insights into product decisions
- Excellent communication skills (fluent English in writing and speaking is preferred)
- Ability to collaborate effectively across cross-functional teams (Engineering, Design, Marketing, CRM, Global and local stakeholders)
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
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